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RIO Cocktail

Creative Lead under SHO

My role for this project


Collaterals Design

Booth Design for Artbox

Rio is a ready-to-drink alcopop beverage brand conceived in 2003 and manufactured in Shanghai. Rio offers fruit flavour cocktails with low alcohol content, that you can enjoy without worrying about getting tipsy. 

My task involves developing branding and marketing materials for RIO Cocktail, as well as conceptualizing campaigns aimed at enhancing the brand's visibility and ultimately boosting sales.

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